SELL

There are many web sites that will promise to give you a home evaluation. Using these sites to price your home in today’s market could mislead you to giving away thousands of dollars of equity especially if you need to sell your home fast.

Below are seven factors that are responsible for selling homes for more and faster. Real estate agents are not created equal and their ability to execute these factors will determine the success of your real estate transaction. We think that agent's MARKET EXPOSURE PLAN (Factor number 3) can impact your home sale more than any other factor. We made this factor to be our focus.

Property Pricing Expertise - Traditional agents rely too heavily on historical data in the form of a CMA - Comparative market analysis - to determine the value of your home, but historical data doesn’t determine how you should position your home in today’s market. Relying too heavily on CMA means that homes with motivated sellers, or homes in bad condition, may be used against you. It’s the main reason why Zillow home values are wrong in 76% of the times.

Differentiation - To attract the highest possible offer you need to attract buyers who will perceived its highest value. Expert marketers understand that there is a buyer profile that will pay more for your home. Attracting them by differentiating your home from other homes by first anticipating buyer’s needs. The experienced agent will show you how to make small investments in your home’s curb appeal to boost the value of your home and how to inexpensively update outdated interiors to stimulate offers.

Market Exposure Plan - The key for smart marketing is understanding where buyers are going to search for homes and making sure the message is modified to each platform while constantly focusing on creating desire and urgency. After that you'll need to spend money to make sure you'r well crafted message is going to be amplified continously to as many active home buyers.
Agent Network Cooperation - This one will significantly increase your chances to sell as most houses are going to get an offer from another agent. Therefore, it’s critical that the listing agent will allocate a portion of their marketing budget to get your home in front of thousands of agents.
Buyer Follow Up - Agent who developed an immediate response system that will handle buyer’s inquiries after hours and over the weekend has much higher chances to sell your home. Research shows that any response below 15 minutes decreasing the chances of showing your home by 105 times.
Offer Negotiation - Buyer’s agent will work on behalf of the buyer to buy the house you sell for less than full price. The buyer will want to inspect the house and will likely make demands you’re not comfortable agreeing to. Too many good deals go sidelines because of bad negotiations. If you lose a good offer you might have to wait for a long time to get a good offer. Make sure you agent is a master negotiator.
Operational Execution - There are so many variables in selling a home. You got to have systems, documented processes and skilled professionals to execute a smart selling strategy.

7 Factors Home Owners Must Know to Get More Money for Their Home

Before you choose an agent, look closely at the most important factor. Hint - It's number 3